If you are a hotelier and you want to know what people usually look for when booking a hotel, then you’ve come to the right article. Today, I am actually going to provide you with the information that you seek.
Remember that people look for a hotel room for so many different reasons. Some would want to have a good place to stay, while others might be looking for a local girl escort, among many other reasons.
Anyway, here are some of the things that you should be aware of:
Make Your Website Look Professional
About 70% of the people who are looking for a hotel would always go to hotel booking websites or those aggregate websites that provide them a slew of different hotels based on certain filters and criteria.
That being said, for your hotel’s website to be indexed, you have to sign up to these booking websites. And, for you to actually have a really good ranking, your website needs to be professional- not only on the aesthetics department but also in its features.
Make it incredibly easy for your potential customers to book a hotel room and if you can provide that to them by just making a few clicks, then that would be great!
Don’t Forget to Include Some Photos
When people first stumble upon your website, it is important they will be greeted with a couple of pictures of your hotel. Allow them to have a feel of your hotel by including pictures of the reception room, the dining area, and of course, the hotel room itself.
Transparency is Key
When people are actually going to book a room in your hotel, make it easy for them to search for information. Or better yet, you provide that information straight to them.
For instance, allow them to see some dates so that they can know exactly when and how long they are going to stay.
Furthermore, if you are going to add some extra features on top of your basic services, make sure that those entries are prominently shown.
Hire a good web developer when you are creating your hotel’s website. That is so that you can include a feature that will automatically let your potential customers know about how much they’re going to pay when staying a couple of nights in your hotel, for example.
According to a recent survey, 53% of the respondents are actually put off if they do not know exactly how much they have to pay per night of stay based on their native currency.
Personalization is something of a nice touch on your website. Allow your customers the ability to include some add-ons when booking a room. Since not everyone likes this feature, also allow them to skip it easily without the constant nagging.
Make Your Brand Prominent
People actually love dealing with trusted hotels and for you to do that, you need to have your hotel’s branding plastered among many hotel booking websites.
Furthermore, your booking engine, as well as your website itself, should work in tandem to deliver the best possible service to your customers.
Allow Facebook Logins
Facebook is the most popular social media platform and it is safe to say that that vast majority of people looking for hotel rooms are those that have an account on the popular social media site.
That being said, allowing Facebook logins not only provides a smooth and seamless service, but it is known to elevate the user experience as well.