Part of E-Commerce is driving people to your website and convincing them to make the purchase. That last part is actually what is known as conversion. Hence, your conversion rate is just a matter of telling you how many people actually responded to your call to action in a positive way.
A lot of online businesses thrive if their website’s conversion rate is high. But, what are the steps needed in order to make this happen? Well, I happen to have all of the tips that you will need, so do read further to find out what they are.
Take the Risks Away
One of the reasons why people do not make the purchase is the fact that they are afraid that the products won’t actually fit for them.
This is true if you’re selling clothes and products that your customers can wear. To help entice them to make the sale, you take the risks away from your product page.
What I mean is that if you’re running a clothing store, for example, and your customers fear that the clothes might not fit them, then provide a clause stating that they can just return the item without any questions if it is indeed something that doesn’t fit them. You can provide free replacements or free shipping for that matter.
Another way to entice people to purchase from your website is to include some social proof. Product reviews and expert opinions are just some of the primary example of this.
The reason why social proof is powerful is the fact that people are convinced that something is good based on the number of people giving their own opinions about a particular product.
If you implement this on your website, you can expect that your site’s conversion rate will improve.
About 68% of people ultimately abandon their shopping carts simply because of one thing: a complicated checkout process.
Review your checkout procedure to see if it is reasonable and if you find that it is indeed cumbersome, simplify the entire process.
Buy as Guest
There are some online shops that would require users to sign up for an account before they can make a purchase. Although this is a positive thing for the business owner; this can be cumbersome for people who just want to buy something right off the bat.
If you can allow your customers to pay for their products without actually having to sign up for an account, then that would be splendid!
Believe it or not, shipping costs can actually deter people from buying. That is why it is imperative that you think about providing them with free shipping.
If free shipping without clauses is out of the equation, then perhaps you can offer that if they reach a certain threshold instead (such as buy a minimum of $200 worth of items for free shipping).
Minimize the Products on Display
When we are confronted with a lot of choices, that would always lead people to get confused. And, if they get confused, they might decide to not buy something on that day and think things through (which may also be the reason why they will not buy anything at all).
So, to also help with your conversion rate, put as fewer products on display as possible, especially per category. This will ensure that your customers are able to decide on what to buy as opposed to giving them a slew of options that can make them change their minds.
Improve Your Value Proposition
What makes your products and brand so much better than others? That is what your value proposition means. State it clearly why people should buy from you right on the landing page.
In this day and age, you want to provide recommendations based on the things that people have bought before. Doing it this way will signal to your customers that you are indeed giving them a more personalized experience.
You can employ machine learning technology for this and there are plenty of ways and resources where you can learn more about it.