8 Top Principles of Effective Web Design

8 Top Principles of Effective Web Design


If people are going to talk about web design and development, it is usually in the sense of “beauty is in the eyes of the beholder.” In other words, the things that you see on the website should be geared towards the pleasure of the website visitors and not the actual owners of the page.

That being said, what are the top principles of web design? Well, you’re in luck! Today, I am going to talk about some of them, so be sure to stick around.

  • Made with a Purpose


Websites are always made with a purpose. Is the site intended to be purely informative? It is intended to be an entertainment hub? Or, is it intended for business purposes? Each and every website should satisfy at least one of these things as websites without a purpose is, well, just a bland page with no real intent.


  • Texts Should Be Legible


There is nothing more frustrating than looking at text that is either too small or the typography doesn’t match the website. As much as possible, you want to use the correct typography to ensure that everything on your content remains readable at all times.

  • Colors are Important

The color palette that you’re going to end up using is also quite vital to the creation of the website. It is best that you stick to a maximum of three different colors while also making sure that the background and the texts should have contrasting colors to make everything legible.

  • The Right Images

A website will not be complete without some relevant images. If you do not have amazing photos that you can use from your portfolio, it would be great if you just buy some stock photos instead. You can also experiment with videos, animation, and infographics as well.

  • Easy Navigation

A website should follow the “3-Click Rule” wherein a person should be able to reach their intended destination in as little as three clicks. In addition, you could implement some breadcrumbs, the link to your homepage embedded on your company icon, and so on.

  • The “F” Pattern

Studies have suggested that we read content in such a way that it resembles the capital letter “F”. Therefore, it would be best if you put your content in much the same way as the aforementioned letter; making sure that the most important pieces of information are placed at the top position.

  • Fast Load Times

With the advent of faster internet connections around the world, people rarely have the patience to wait for a website to fully load. To optimize page loading speeds, you have to visit your lines of code and optimize them as much as possible. Furthermore, make sure that all of your graphical media (photos, videos, and animations) are also scaled down a bit so that they will load much faster as well.

  • Mobile Friendly

And lastly, it is imperative that each and every website should be mobile friendly. With the population of smartphone users overpowering the desktop crowd in 2018, every website owner should make it a point to make their websites load optimally even when viewed on a smartphone or a similar device.

About The Author

Timmothy Morrison
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