1. Write more valuable content.

Remember, you have around 1,300 characters for a personal LinkedIn post. In this case, the longer your content is, the better. Several professionals report that their long-form content get 10 times more visibility compared to a short post.

2. Utilize relevant hashtags for your content to get discovered.

Any social media agency in Malaysia would suggest the use of hashtags in LinkedIn content. Do you know that users in this platform can follow a specific hashtag to get important content on that topic on their feeds? Posts with that particular hashtag would show up on their respective feeds, even if they don’t follow the influencers who posted it.

3. Upload engaging native videos.

Videos are vital in every content marketing strategy in each social media platform. You should know by now that LinkedIn and other social networks favor native video over external videos and links.

4. Tag people on your LinkedIn Posts.

Tagging people on your posts may sound simple, but this can make a big positive difference on your LinkedIn marketing strategy. Once you tag someone on a LinkedIn post, people who follow them, as well as their connections, will also see that particular content.

5. You should have your own company influencers.

Don’t just work on a mere fully-optimized company profile. You must have your own company influencers to make the most out of your strategy. People would, of course, want to connect with other individuals in their field. Work with your internal team regarding this matter.