1. Know and understand your audience.
Before hiring a reputable SEO agency in Malaysia, you must know and understand your own audience first. Remember, great copywriting begins with a buyer persona. Basically, a buyer personal is a fictional person based on a comprehensive market research. It contains details on your target audiences’ gender, age, hobbies interest and pain points, helping you understand who you are talking to.
2. Use basic headline techniques in order to get more clicks.
Headlines are the key components in getting more shares, sales and clicks. So, how can you craft a good headline that is compelling for Google and other search engines? There are quite a lot of things you can consider. One is to include a number in the headline. According to research, writing headlines with numbers tend to acquire more clicks in search engine results pages.
3. Come up with an engaging intro.
A compelling introduction leaves your readers and customers wanting more. Only 80% of website visitors would read your headline, though only 20% would read the entire content. Once you have written a good headline, it’s time to create an introduction. Make sure that they won’t leave. Your introduction must be clear, and well-written.
4. Break up the content with engaging headings.
Use subheadings and headings to break up your blog posts and articles. This can improve your rankings. Just like in headlines, including numbers in subheadings can help your strategy.
5. Add plenty of videos and images.
By sprinkling other forms of media to your readers’ eyes, you can make them feel more engaged to your content. Media is different from copywriting, but it is a crucial component in SEO copywriting. Videos and images can draw a person’s eye to the important parts of your content, keep them interested, and eventually improve your rankings.
6. Immediately establish trust with your followers by integrating a good design.
Just like with videos and images, your website’s design can improve conversion rate and dwell time. Eventually, this can improve your readers’ trust, and online credibility. Craft well-formatted posts, and allow sufficient white space.
