1. Use good URL structures to help your readers.
Your web pages’ URL structure will make it easy for readers to understand the structure of the content they are about to see. Google and other search engines favor these kind of URL because it makes them easier to understand the page’s content. It functions as a categorization system for people.
2. Make use of Google’s Search Console.
This free platform has a section called “Search Analytics Report” that analyzes Google Search clicks. It’s beneficial to determine the keywords readers are using in order to find the blog content they need. If you want to optimize your old blog posts for more leads and traffic, Google Search Console is one of the best tools to use.
3. Regularly publish evergreen content.
Learning how to earn money through blogging in Malaysia has a lot of challenges. One of the most crucial things you should know is the significance of making evergreen content. When we say evergreen content, we mean topics which are sure to remain valuable and relevant for a long period of time. Making more evergreen posts mean ranking over time, not just in the near future.
4. Use 1 to 2 longtail keywords.
Focus on including longtail keywords that perfectly match your readers’ intent. Optimizing content for keywords is not about including as many relevant keywords as possible. It’s always wiser to focus on 1 or 2 longtail keywords every post. The focus of the blog post must be narrow enough to allow optimization for only 1 or 2 keywords.
5. Repurpose and update your old content.
In order to improve your SEO strategy, you may think that you need to produce new content.
That’s partially true. However, you should also invest time in improving your existing blog content. Repurpose some of your old content to improve the number of readers and leads. This will also help you get a higher search engine results page ranking.
6. Optimize your blog for mobile.
Make sure that your blog has a responsive design. At this day and age, more and more people are using their tablets and mobile phones to browse the internet. Your web pages must be easy to scan even on smaller screens. A responsive design will also help Google recognize the value of your content, and then rank it accordingly.